Since the 1990s, authors have progressively invaded the web, investing in blogs and social networks, experimenting with new forms of hypermedia. Online communities and cooperatives of writers have formed leading to an evident reconfiguration of the relationship between authorial, readerly, and editorial instances. These new practices have a definitive impact, as of yet poorly defined, on the notion of the literary institution as a scholarly institution, and in particular on the traditional editorial economic model. Faced with these mutations – which can be considered a type of editorialization – it is tempting to claim a weakening of the authorial figure for a multiplication of collective works, which have further challenged the institutional role of publishers. It is nevertheless possible to observe a simultaneous emergence of original writing practices online where authorial figures depict themselves, playing with tensions between the author, the writer, the writer’s persona, and the actual person. This paradox represents a point of departure for reflection on the status of the author in the digital era that aims to measure the real impact of new technology on the concept of authoriality.